Passion, humanity, and responsibility

Beyond just making greener tires, all aspects of our company are measured to a global sustainability plan.

Sustainability is a familiar ground

We’ve cared about sustainability since before standards were imposed on the industry.

As early as 1946, with the introduction of the radial tire (now the most common tire), we reduced the rolling resistance of tires by 30%.

In 1992 we reduced it by another 20% with the addition of the Silica technology.

What is rolling resistance?
Rolling resistance is the main challenge for tire makers since it's intrinsic to the product: an object that rolls creates friction and therefore the engine has to work harder.

The quality of the tire determines the fuel efficiency against that friction force. In 2012, the MICHELIN® ENERGY E-V was made available for electric cars to increase their autonomy.

We're currently working on our fifth generation of green tires. We aim to improve fuel economy by at least 2% and also reduced CO2 emissions with each successive generation.

Our approach to sustainability

Clean energy

Our facilities are monitored and optimized to use less energy.
Some of them use solar panels, wind power and local alternative methods to get energy, preserving air quality.


Used tires can be 100% recovered, either as energy or raw material.
They are reused as filling material, soundproof walls, railroad ties, drainage solutions and synthetic surfaces for sports fields and playgrounds.
Currently, 95% of end-of-life tires are recovered in Europe and 97% in Brazil.

Renewal of natural rubber

We have re-forestation program in place to ensure the sustainability of rubber (Hevea) tree cultivation. We conduct biological and agricultural research to improve the quality of natural rubber and combat diseases in Hevea trees.


More than 2,700 acres of our Bahia, Brazil rubber plantation have been kept totally uncultivated to help protect the forest's flora and fauna.

A few key stats

  • In 2012, 17,649 of our employees' work days were
    dedicated to work with local communities.

  • Since 2005, Michelin has reduced the emissions impact
    of our facilities by 33%.

  • In the past 20 years, we've helped
    save 16 trillion liters of fuel

  • In the past 20 years, we've prevented the emission
    of 40 billion tons of CO2.

  • Rubber tree cultivation provides a living
    for 30 million people a year.

We're in this together

If we all work together we can find more creative solutions.

The Michelin Challenge Bibendum

Over 15 years ago, we created the Michelin Challenge Bibendum. It has now become the world summit on sustainable mobility, bringing together political, industry, scientific, and media representatives to discuss sustainable road mobility. International students brainstorm and develop fresh, brilliant ideas for better mobility, and decision-makers and opinion leaders are involved to bring those ideas to the next level. And that's just the beginning.

MICHELIN® Total Performance™ Award

This award is a new competition focused on innovation in both performance and sustainable mobility. Michelin will introduce it at the 2014 Le Mans 24 Hours, awarded to the first team to meet a rigorous set of criteria in performance, longevity and energy efficiency. One million Euros will be invested for research into sustainable mobility by an independent academic institute.

The new Formula E

We are the official tire provider of the new Formula E championship to boost the development of sustainable, high performance electrical vehicle technology in even the most challenging technical environment - racing.

How do we keep moving forward?

We're committed to new sustainable development projects.
We're leaders in sustainability in the mobility industry and we intend to continue to act like one.
We're committed to improve peoples' mobility now and in the future.

Sustainability needs innovation

Innovation is at the heart of our approach to tire making. It makes ideas for a more sustainable world possible.

Proper tire inflation is better for the environment

And your pocket! Did you know under inflation is one of the biggest causes of using excess fuel? The air pressure in your tires should be checked once a month.